A proposito di immaginario collettivo da coltivare, la tv italiana propone l’ennesimo esempio di persistenza di uno stereotipo considerato vincente: dopo “Commesse” arrivano "Le segretarie del sesto” (il titolo originario ““Le Segretarie del settimo” è stato cambiato perché in RAI il 7° piano è quello dei vertici). Dal mondo solidale e complice della prima fiction si passa alla guerra tra una gruppo di donne, segretarie di una grande società assicurativa, ognuna rappresentante di un archetipo femminile, che difendono ad ogni costo il loro capo e la loro scrivania. “La fiction è nata anni fa, dopo il successo di Commesse” – racconta Edwige Fenech in veste di produttrice – “volevamo portare avanti un discorso sulle donne” (!!!!!).
“Prodotto più aggressivo e smaliziato, segno dei tempi” sostiene Aldo Grasso. Certo, la vita lavorativa aziendale richiede determinazione e grinta. Ma quando riusciremo a vedere rappresentata anche una sana competizione tra manager donne, tra avvocatesse, tra dottoresse? E, per cortesia, che non siano brutte e cattive. Queste non sono una novità al cinema e in tv.
PS 1: unica consolazione (se si può dire tale): il Grande Fratello ha battuto le segretarie con uno share medio del 30,8%. Ben 4.225.000 italiani si sono però sciroppati le famose segratarie...
PS 2: a proposito di linguaggio gender neutral, "segretario” è usato anche al maschile ma per definire il segretario di partito, il segretario di stato, ect….
Post
15 commenti:
post molto interessante...vedendo la pubblicita' della serie TV mi e' venuta un po' di nausea, seguito da tristezza/disperazione...e poi l'unica azione che mi sentivo di poter fare: boicottare! E poi, sara' che ho gia' passato troppo tempo in ufficio con 15 colleghi e solo 2 colleghe, ma sesto...non e' troppo vicino a sesso?!?
Dopo la foto sulla copertina di Glamour della donna "normale", si aspetta la serie TV con donne "normali"...
Non vivendo in Italia non ho avuto il "piacere" di vedere questa fiction...perche' la televisione italiana non si adegua agli standard reali della societa'?? o a quelli europei (per non dire internazionali)??
rappresentando oltre 6.000 iscritti al portale www.secretary.it tra Assistenti di direzione, Executive, Personal Assistant e Office Manager devo dire che siamo sconcertate, deluse, amareggiate e anche un po' "incavolate" per questa fiction che definire di cattivo gusto e totalmente equivoca sul ruolo che rappresentiamo è il minimo che possiamo fare!
Come Paese siamo indietro anni luce sulla percezione e sui livelli retributivi di questa professione e, da 10 anni a questa parte lavoriamo per migliorarne l'immagine collettiva e per valorizzare le competenze e le mansioni all'interno delle aziende. Questo bel prodotto è proprio quello che serve a fare di nuovo 10 passi indietro anzichè evolvere e far emergere il delicato e particolare lavoro che le professioniste del segretariato svolgono tutti i giorni, in silenzio e dietro le quinte.
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You nicely summed up the issue. I would add that this doesn’t exactly concenplate often. xD Anyway, good post…
When I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove me from that service? Thanks!
I don't generally reply to content but I will in this case. Seriously a big thumbs up for this
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